working through

from the intial sketches it takes a bit of refining and decisions to put the artwork to good use.

next phase means shaping the sketch, deciding on colors, before using the art in a design.

and then, perhaps adding or softening the contrast, designing the type and match it with a good typeface, and balancing the composition so it is neither cluttered nor slack, until the design is complete and the artwork and type enhance each other.