The world is a great place to travel.
I have many years experience of serving the travel industry, and I have designed travel brochures and creative solutions for large and small travel companies: Group tours, safaris, river cruises, heritage- and special interest tours, to name a few.
Printed brochures are tangible materials that build trust, which is of key importance to the traveler. And when combined with strategic digital campaigns, the travel business is a both agile and exciting place to be.
Covers and inside pages of smarTours brochures
Tourism Posters
My illustrations for bus stop posters: Zoo night and day. Inspired by the contrast between angular giraffe-legs and swoopy flamingo neck.
The next poster is a Danish tourism poster with my illustration. The beach chair and the viking ship both have traditional red and white striped cloth billowing in the wind. It plays with a visual of Denmark as a viking-era superpower countered with a playful day at the beach.
DENMARK tourism
A little history
Since the inception of smarTours I have designed the smarTours’ brochures and their exhibits at the NY Travel show. When we celebrated the 150,000th traveler, I designed this 20th anniversary logo!
– and I created the little airplane shown over 11 million times in print:
This airplane has earned its place as part of the brand recognition.
I created it because people were often not aware that smarTours pricing includes international airfare.