working through

from the intial sketches it takes a bit of refining and decisions to put the artwork to good use.

to bring it into the next phase means shaping the sketch, deciding on colors, before using the art in a design.

and then, adding contrast, designing the type to match it with a good typeface, and balancing the composition so it is neither cluttered nor slack, until the design is complete and the artwork and type enhance each other.



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Industry & Art | Branding, Graphic design and Illustration. I build companies' visual identity to increase their reach and results.